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London Based Search Engine Optimisation (SEO) for Football and other Sporting Clubs


When building a football, soccer or other sports team website, the main aim is normally to get traffic.

It is important to look at the goal in more detail and decide if the site should purely exist to promote bran awareness or if more specific goals existing like selling services and products.

93 percent of all online experiences start with a search query. For that reason, one of the best ways to get traffic is to achieve good rankings in Google and other search engines. Of this 93 percent 90% of the traffic comes from organic Google search. This shows how important having a website optimised for Google searches could be to any sporting endeavour.

Search engine optimization or SEO for short is the means by which your website will appear higher in the search ranking, known as SERP (search engine ranking positions). SEO matters for any website, including sports team websites.

Choosing the right SEO agency can have major consequences for your business and the success and financial health of your organisation.

A first rate SEO company that is focused on the financial success of your business or organisation will, not only see growth in your organic search engine traffic, but with the right SEO partnership, businesses in any sector can increase sales and decrease their advertising budgets for paid search and other forms of media.

Define Your Goal

Before getting into SEO, the most important thing is to figure out what you want to achieve. Your entire SEO strategy depends on the end goal.

While you can just implement some strategies and see success with them, it’s better to start off with a direction in mind. After all, you don’t just want to be found but found by the right people and for the right reasons.

For example, your approach to search engine optimization will be different whether you want to find new players or just get more fans (hint: you can also do both, however, you need to know that beforehand). Do you want to promote your site locally? Build a brand? Something else? Think it through before making the leap.

Doing so makes understanding the upcoming steps much clearer, such as the pages you create, keywords you use, calls to action on your site and everything else. If you need some help with this point, start off doing some market research to clarify your vision.